A delegation of SIP’s commercial brands recently concluded a week-long, in-depth tour across Singapore, Malaysia and Thailand with rich fruits.

Organized by SIP Federation of Commerce, the tour efficiently connected these brands with top-tier Southeast Asian commercial project and digital platform operators and other potential partners, and demonstrated a new path for SIP enterprises to seek overseas development.

During the tour, the delegation participated in a series of events such as the high-end forum in Singapore and the visits to Thailand’s most popular business districts, which promoted precise resource matching and in-depth insights into local markets.

The results exceeded expectations. Participants reported “unexpected surprises”, with one establishing a tie with the Thai bakery chain Butterbear.

Another brand, BeanStar Coffee, established direct contacts with several Singaporean partners like Frasers Property.

Based on the success of this tour, SIP Federation of Commerce plans to organize tours targeting markets in Central Asia, Japan and South Korea next year to help more brands in SIP go global while attracting international brands to SIP.

October 28, 2025